Exhibitor Tips

 

Top 10 Tradeshow Quick Tips...

1. Decide what you want to accomplish because of this show.
2. Invite your current customers to the show.
3. Create a theme / message for your booth.
4. Prepare a few engaging questions and practice them beforehand.
5. Minimize using trite questions (May I help you?, How are you?, Enjoying the show?, etc.)
6. Create an incentive for people to leave their contact information.
7. Ensure your promotional giveaway is useable, valuable, and unique. And be generous with them.
8. Brief everyone who will ‘man’ your booth as to what is expected from their behavior.
9. Keep notes on prospects.
10. Follow-up with prospects in a timely manner after the show.

DO...

Smile!
Meet attendees quickly but not aggressively.
Remember the 80/20 Rule... Listen 80% - Talk 20%
Prepare a few engaging questions before the show that will encourage visitors to want to spend time with you.
Be friendly and non-threatening.
Wear comfortable clothing and footwear.

NEVER...

Sit, read, smoke, eat or drink in the booth.
Drink alcohol or eat garlicky or spicy foods during the day.
Ignore prospects by forming a cozy cluster and chatting with colleagues, or standing with your back to the aisle.
Use a telephone while visitors are around.
Leave the booth unattended or leave without informing colleagues.
Be late for booth duty.
Use inappropriate language, complain about the show or about being at the show.